When you think of Kellogg’s, the first thing that probably comes to mind is their iconic rooster mascot. The Kellogg’s rooster has been a beloved symbol of the brand for over a century, and it’s still going strong today. In this article, we’ll take a closer look at the history of this famous mascot, its evolution over the years, and why it’s still relevant in 2023.
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The Early Days of the Kellogg’s Rooster
The Kellogg’s rooster made its debut in 1909, when the company started using it as a symbol of quality and freshness. At the time, the rooster was depicted as a plump, happy bird, perched atop a bowl of cereal. The image was meant to convey the idea that Kellogg’s cereals were as fresh and wholesome as if they had just been harvested from the farm.
Over the years, the rooster underwent several changes. In the 1920s, he was given a more streamlined look, with a sleeker body and a more pronounced comb. In the 1950s, he was given a more modern, cartoonish appearance, with a bigger head and a more expressive face. Throughout all these changes, however, the rooster remained a beloved symbol of the Kellogg’s brand.
The Rooster as a Marketing Tool
As the Kellogg’s brand grew in popularity, so did the rooster mascot. In the 1950s and 60s, the rooster became a staple of Kellogg’s advertising campaigns, appearing in television commercials, print ads, and on product packaging. The rooster was often used to promote the company’s newest cereals or to highlight the nutritional benefits of their products.
One of the most memorable Kellogg’s commercials featuring the rooster aired in the 1970s. In the ad, the rooster was shown waking up early in the morning to crow and start the day. The tagline was “Kellogg’s, the best to you each morning,” and it became a catchy jingle that people still remember to this day.
The Rooster Today
Even in 2023, the Kellogg’s rooster remains a beloved symbol of the brand. While he may not be as prominent in advertising campaigns as he once was, the rooster can still be found on Kellogg’s product packaging and in some commercials. In recent years, Kellogg’s has even introduced a line of limited-edition cereal boxes featuring vintage images of the rooster, which have become popular among collectors.
So why has the Kellogg’s rooster endured for over a century? Part of the reason is its timeless appeal. The rooster is a classic symbol of the farm, and it evokes feelings of freshness, wholesomeness, and quality. But more than that, the rooster has become a part of our cultural lexicon. It’s a symbol that people recognize and associate with the Kellogg’s brand, and it’s helped to establish the company as a trusted source of breakfast foods.
Conclusion
The Kellogg’s rooster is more than just a mascot – it’s a part of our cultural heritage. For over a century, this plucky bird has been a symbol of freshness, quality, and good taste. Today, even in a world that’s increasingly digital and fast-paced, the rooster remains a beloved icon of the Kellogg’s brand. And as long as people continue to enjoy Kellogg’s cereals, the rooster will continue to crow.